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Markup / Margin Calculator

Convert between markup and gross margin.

Inputs
Enter your values below.
Result
Your answer appears here.

Enter values and press Calculate — the result appears here.

How it works
The formula behind this calculator.

markup = (revenue − cost) / cost × 100

cost
What you paid
revenue
Selling price

Markup is profit as a share of the cost. Restaurants use 200–400% markup to cover labor and overhead.

Example: Cost $40, sold at $100 → markup = 150%

Ref: Retail accounting

Tips
  • 💡 Markup and margin are different. $10 cost with 100% markup = $20 retail, but the margin is 50%.
  • 💡 Restaurants typically use 300% markup (a.k.a. 25% food cost) to cover labor and overhead.

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